Whilst at Adam&EveDDB I was tasked to illustrate and design murals for the new VW ID.3. Volkswagen's new carbon-neutral electric car.
Each poster of the new emission-free ID.3 is hand-painted with Airlite - a 100% natural material designed to eliminate bacteria and reduce pollutants, such as nitrogen oxide (NOx).
VW ID.3 - Pollution eating posters
••UPDATE•• Volkswagen UK campaign "Media Eats Pollution" with PHD London and Global Street Art (Agency)
has been ranked 3rd highest in the world's most awarded campaigns in 2021
The Painting
Each poster was painted from my illustrations by Global Street Art Agency. Each took between three and five days to paint and is designed to showcase the green credentials of the new pure-electric ID.3.
Reducing air pollution.
VW says 100 square metres of the paint can reduce air pollution in the same way as planting 100 square metres of forest.
These unconventional posters were in London, Manchester, Cardiff, Birmingham, Bristol.
Volkswagen chose the environmentally-friendly campaign to highlight the green credentials of its new ID.3, which is the first car to be produced and delivered to its owner 'net carbon neutral'.
Their factory in Zwickau, Germany, is entirely powered by renewable energy, with many other third parties in the supply chain also using green energy.
Where carbon emissions are unavoidable, for example during shipping, these are compensated by supporting internationally recognised climate protection projects such as the restoration of forests in Borneo, Indonesia.
