The-really-big-and-far-reaching-ad-campaign-
they-never-really-wanted-you-to-see.

This campaign aimed to raise awareness of the weapons being sold and traded at a London arms fair at the Excel Centre, as a result of a legal loophole. Running in parallel with the Defence and Security Equipment International (2015) event in London. Of course, they didn’t want the event to be advertised, it wasn’t even listed as an event at the Excel Centre, so Amnesty advertised it for them.

These posters never ran, but were part of the development of the look and feel.