Inspired, designed and named by the man himself, the Elton John eyewear range echoes his musical journey, as well as his love of individualism and fine-quality apparel. With just a hint of his flamboyant sense of style, each unique frame is inspired by key moments in Elton’s life and career.

The collection of glasses and limited edition sunglasses has been created in a mix of materials, shapes and colours. Each frame has been inspired by Elton’s musical journey, including some of his iconic outfits that he knows his fans all over the world will enjoy and love. You’ll find pops of colour, smatterings of glitter and twists on classic designs.

As Elton says: "I want everyone who
wears these frames to express their own confident, colourful spirit."

I created the campaign’s layouts with Jon Morgan, Bertie Rapkin and Sid Tomkins.
Photography by James Day.