ThE VCCP REBRAND
My design department and I were tasked with rebranding our agency VCCP, with a new global brand identity to better articulate its positioning as a ‘challenger agency for challenger brands’. The new identity is based on an illustration of a bear and a boy, designed to represent the agency’s stance of taking on the big beasts.
We wanted to avoid an identity that felt too establishment. So we chose an illustrated bear and person for our brand mark.
It was painted in watercolour based on the original artwork by the artist Elicia Edijanto.
We chose vibrant colours for online use and to get the same vibrancy offline we used special inks.