In 2011, VCCP won the pitch to update the easyJet advertising. Through our styling of the posters, more shades of orange, new fonts and the '500 graphic' were created. And a new brand identity was born.
The 500 graphic
easyJet has a vast number of routes across Europe, at the time there were 500. This inspired the graphic below, each line representing one of the 500 routes across Europe.
Cropping THE GRAPHIC
For flexibility with layout, we crop into the graphic, allowing variants of background. Since 2011 The 500 graphic was, and still is used on ads, airports and comms throughout the brand.
The placement of the logo on the original easyJet orange is a requirement of the brand license. We added a darker and a lighter orange to the brand. These new colours were then added to the easyJet palette.
Posters, based on the new look and feel created at VCCP for easyJet in 2011.
The 'Why not?' campaign below was created in 2016.